5th National Conference for Nonpoint Source and Stormwater Outreach: Agenda

Achieving Results with Tight Budgets

May 11-14, 2009 | Doubletree Hotel | Portland, Oregon

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Agenda & Presentations

Agenda | Proceedings | Presentations

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Agenda

This year's conference explored practical, current examples of successful outreach programs and projects on nonpoint source pollution, stormwater pollution, watershed protection and promoting sustainable behavior changes in challenging economic times.

• Download the agenda for the National Conference for Nonpoint Source and Stormwater Outreach (PDF) (8 pp, 320K)

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Proceedings Document

The proceedings document includes speaker biosketches and abstracts for the National Conference for Nonpoint Source and Stormwater Outreach.

• Download the proceedings document for the National Conference for Nonpoint Source and Stormwater Outreach (PDF) (106 pp, 1.5Mb)

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Presentations

Tuesday, May 12 | Wednesday, May 13 | Thursday, May 14

Tuesday, May 12

  Welcoming Remarks

• Dean Marriott, Director, City of Portland Bureau of Environmental Services (PDF) (11 pp, 1.5Mb)
• Dr. Dick Pedersen, Director, Oregon Department of Environmental Quality (PDF) (7 pp, 2.5Mb)

  Keynote Address

• Social Marketing in Tough Times: Show Them the Pounds per Penny (PDF) (25 pp, 1.2Mb)
  
  1. Social Marketing: Influencing Behaviors for Good Handout (PDF) (2 pp, 168K)
  Nancy Lee, Author and President of Social Marketing Services, Inc.

  Session A1: Promoting Green Development with Community-Based Outreach

• Changing Yard Care Behaviors: A Multi-Pronged Education Campaign Addressing Several Target Audiences and Focusing on Measurable Outcomes (PDF) (13 pp, 348K)
  Jennifer Krupowicz, Charlotte-Mecklenburg Storm Water Services, North Carolina
• Falls Hill-Poplar Heights Residential LID Demonstration Project & Conservation Landscaping Incentive Program: Sustainable Stormwater Management at the Community Level (PDF) (12 pp, 6.1Mb)
  Christin Jolicoeur, Northern Virginia Soil & Water Conservation District
• Rain Barrels as a Stepping Stone to Better Stormwater Management at Home (PDF) (9 pp, 597K)
  Aileen Winquist, Arlington County Department of Environmental Services, Virginia

  Session B1: Creative Outreach Methods

• Reaching Our Audiences with Outcome-Based Outreach: The Lake Merritt Clean Lake Program (PDF) (22 pp, 1.5Mb)
  Dr. Richard L. Bailey, The Lake Merritt Institute, California
• Integrating Stormwater Outreach, Public Art, Filtration, LEED Silver Certification, and LID—Yes It Can Be Done! (PDF) (11 pp, 962K)
  Mary Morse, City of San José Environmental Services Department, California
• Outreach Portland Style: Promoting Green Development (PDF) (4 pp, 432K)
  Jan Seago, University of Idaho Extension, Washington

  Luncheon Address Address

• The City of Portland and ProjectDX—Animating Local, Private, Green Stormwater Action (PDF) (16 pp, 1.9Mb)
  Tom Puttman, Transformative Sustainable Solutions, Inc., Oregon
  Dan Vizzini, Portland Bureau of Environmental Services, Oregon

  Session A2: Promoting Green Development Using Mass Media

• Greening the Grass: Encouraging Mainers to Adopt Low Impact Lawn Care Practices (PDF) (17 pp, 1.9Mb)
  Jami Fitch, Cumberland County Soil and Water Conservation District, Maine
• Watershed Watch - Lessons Learned from Seven Years of Implementation (PDF) (20 pp, 1.9Mb)
  Mary Morse, City of San José Environmental Services Department, California
  Sandi Manor, AdManor, Inc., California

  Session B2: Using Research to Reach Our Audiences

• Scoping Workshops and Focus Groups Ensure Successful Outreach Programs: Case Studies from Oregon (PDF) (7 pp, 719K)
  Derek Godwin, Oregon State University Extension Service
• Pilot-Testing Performance-Based Incentives for Agricultural Pollution Control in Iowa and Vermont (PDF) (17 pp, 354K)
  William Matthews, Oregon Department of Agriculture
• The Clean Water Word: Why Your Stakeholders Are Your Best Marketers (PDF) (7 pp, 372K)
  Ely Teragli, Clean Water Services, Oregon

  Session A3: MS4 Partnering

• Forming, Storming and Norming: The Creation of STORM (STormwater Outreach for Regional Municipalities) (PDF) (7 pp, 270K)
  Dave Ward, Snohomish County Public Works, Surface Water Management, Washington
  Doug Rice, King County Department of Natural Resources and Parks, Stormwater Services, Washington
• Northern Virginia Clean Water Partners Use Radio to Influence Resident Behavior (PDF) (11 pp, 833K)
  Aileen Winquist, Arlington County Department of Environmental Services, Virginia
• Spend Less, Teach More: A Model for Collaborative Stormwater Outreach and Education (PDF) (26 pp, 3.8Mb)
  Angie Hong, East Metro Water Resource Education Program, Minnesota

  Session B3: Workshop

• All About NEMO: A Proven Model for Educating Communities on Stormwater (PDF) (42 pp, 15.2Mb)
  Dave Dickson and John Rozum, Center for Land Use Education and Research, Connecticut

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Wednesday, May 13

  Session A4: Programs Promoting Green Development

• Blue Thumb—Planting for Clean Water: Using Social Marketing Techniques to Promote Native Gardens, Rain Gardens and Shoreline Plantings within Priority Watershed Areas (PDF) (27 pp, 5Mb)
  Angie Hong, East Metro Water Resource Education Program, Minnesota
• Lake Clarity Crediting Program for Lake Tahoe (PDF) (15 pp, 3.9Mb)
  Jeremy Sokulsky, Environmental Incentives, LLC, California
• RiverSmart Homes: Promoting Stormwater Management on Residential Properties (PDF) (7 pp, 1.5Mb)
  Shelby Laubhan, District of Columbia Department of the Environment

  Session B4: Reaching Our Audiences Through University-Based Outreach Programs

• Stormwater Management in Your Backyard: An Extension Education Initiative (PDF) (29 pp, 2.1Mb)
  Dr. Christopher Obropta, Rutgers Agricultural Experiment Station, New Jersey
• Changing Public Behavior: Addressing the Challenges of Applying Social Assessment to Water Management Strategies (PDF) (21 pp, 1.3Mb)
  Elaine Andrews and Kate Reilly, Environmental Resources Center, University of Wisconsin, Madison

  Session A5: Pictures, Toons & Beyond

• Say It with Pictures: Training Kentucky Construction Site Workers in Erosion and Sediment Control (PDF) (21 pp, 4.7Mb)
  Barry Tonning, Tetra Tech, Inc., Kentucky
• A Stormwater Campaign in Cartoons (PDF) (21 pp, 1.4Mb)
  Kathy Ottenberg and Kelly Carroll, West Valley Clean Water Program, California
• Developing and Implementing a Comprehensive Surface Water Education and Outreach Plan for a Rural County (PDF) (15 pp, 1.5Mb)
  Pat Pearson, Washington State University Jefferson County Extension

  Session B5: Using Technology

• Outreach Skills Training Through the South Carolina Department of Health and Environmental Control “Polluted Runoff Outreach Toolbox” (PDF) (12 pp, 641K)
  Victoria L. Kramer, South Carolina Department of Health and Environmental Control
• Using GIS-Enabled Tools for Tracking, Reporting and Communicating: Ideas for the Average Administrator (PDF) (6 pp, 460K)
  John Wasiutynski, District of Columbia Department of the Environment
• EPA Watershed Academy's Use of the Web to Share Information (PDF) (9 pp, 1.2Mb)
  Anne Weinberg, U.S. Environmental Protection Agency, Headquarters

  Session A6: Using Research to Pave the Way for Low Impact Development

• Addressing Public Perceptions, Understandings and Misunderstanding of Urban Stormwater Initiatives (PDF) (13 pp, 1.9Mb)
  Nancy Stalker and Krista Vopicka, City of Calgary Water Resources, Alberta, Canada
• Using Rainwater to Grow Livable Communities (PDF) (18 pp, 6.5Mb)
  Martina Frey, Tetra Tech, Inc., Oregon

  Session B6: Workshop

• Pixels and Mashups and Blogs, Oh My! Integrating New Technology into and Effective Nonpoint Source Outreach Program (PDF) (13 pp, 4.4Mb)
  John Rozum and Dave Dickson, Center for Land Use Education and Research, Connecticut

  Session A7: Research Perspectives into Greener Residential Yards

• Segmenting Residential Lawn Fertilizer Audiences in the Wekiva Study Area (PDF) (13 pp, 861K)
  Leesa Souto, University of Central Florida
  Mary B. Collins, University of California, Santa Barbara
• Barriers & Strategies to the Adoption of Environmentally Friendly Landscaping: Research & Case Studies (PDF) (8 pp, 775K)
  Claudia Lewis, Plan C Initiative, Florida
• Conducting Sustainable Landscape Design Charettes for Homeowners: Process and Methodologies (PDF) (12 pp, 1.4Mb)
  Gail Hansen De Chapman, University of Florida

  Session B7: Workshop

• Data to Maps (D2M): A Hands-on Workshop (PDF) (9 pp, 833K)
  Cyd Curtis, Janice Huang, and Thomas Davenport, U.S. Environmental Protection Agency, Region 5

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Thursday, May 14

  Session A8: Panel Discussion

• Overcoming Barriers to Changing Landscape Behaviors (PDF) (13 pp, 1.7Mb)
  
  1. Outcomes Handout (PDF) (1 pg, 85K)
  Julia Burch, Sarasota Bay Estuary Program, Florida
  Gail Hansen de Chapman, University of Florida
  Claudia Lewis, Plan C Initiative, Florida
  Kathy Shay, City of Austin, Texas
  Leesa Souto, University of Central Florida
  Facilitator: Melissa DeSantis, Tetra Tech, Inc., Virginia

  Session B8: 21^st Century Challenges and Opportunities

• Light Imprint: Integrating Sustainability and Community Design (PDF) (25 pp, 2.6Mb)
  Thomas E. Low, Duany Plater-Zyberk & Company, North Carolina
• Portland's Stormwater Marketplace: Animating Market Forces for Sustainable Stormwater Management (PDF) (12 pp, 879K)
  Dan Vizzini, Portland Bureau of Environmental Services, Oregon
  Tom Puttman, Transformative Sustainable Solutions, Inc., Oregon
• Addressing Community Concerns about Environmental Health: A Collaborative, Multi-Media Approach for San Diego's Watersheds (PDF) (10 pp, 3.6Mb)
  Karen Franz, San Diego Coastkeeper, California

  Session A9: Evaluating Impacts

• Planning and Evaluating Mass Media PSA Campaigns for Stormwater (PDF) (25 pp, 830K)
  Sarah Bruce, North Carolina Clean Water Education Partnership
• Green from the Ground Up: Evaluating Impacts and Program Effectiveness of a Nature-Friendly Development Practices Education Series (PDF) (12 pp, 375K)
  Megan Kleibacker, Oregon State University Sea Grant Extension

  Session B9: Promoting Green Development Through Municipal Programs

• Lessons in Citizen Engagement: Embracing Green Infrastructure (PDF) (11 pp, 971K)
  Mandy Stark, City of Lenexa, Kansas
• Green Retrofits for Schools via Rain Gardens (PDF) (12 pp, 1.4Mb)
  Karen Fuss, Coastal Waccamaw Stormwater Education Consortium, South Carolina
• People as Part of Stormwater Infrastructure: Integrating Education and Partnerships into a Large-Scale Sustainable Stormwater Management and Watershed Enhancement Program (PDF) (11 pp, 771K)
  Anne Nelson, Rhetta Drennan, and Erica Timm, Portland Bureau of Environmental Services, Oregon

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